Athenian Marketing provides marketing services to local, small and mid-sized businesses. These services include:
Marketing Strategy and Plan Development
Good marketing begins with a strong plan. The planning process includes understanding your business goals, the competition, additional research and your business opportunities. These key details enable us to develop a strategic marketing plan for your business. The plan will outline specific, measurable marketing strategies, and supporting tactics.
Social Media Marketing
Social media marketing can be an effective way to reach your customers. We help determine which social networks to pursue (not all networks are right for everyone!), and how to communicate on those channels. The communication may be through organic, paid communication, or a combination of both.
Email Marketing
Email marketing enables clients to connect with customers quickly, and with the right message, at the right time. We create the content, deploy the emails and track interactions for future improvement. The frequency of emails will depend on your audience and the information that is available to share.
Digital Advertising
We help clients connect with customers online through digital advertising. We set-up campaigns, write the ads, place and monitor traffic for future improvements. We also test new avenues for success. There are many avenues for digital marketing – the right choice for your business will need to be determined, and tested.
Content Development
Developing a consistent stream of content for your business can position you as an expert and can help feed your other marketing tactics. We research, draft and can publish content on behalf of your business directly to your website, social media accounts or through your email marketing platform.
Your business is unique. Let us help you develop and implement a marketing plan that aligns with your business goals.