Marketing results, and metrics, matter, especially for small and mid-sized businesses. At Athenian Marketing, we make it a habit of tracking marketing activity, and providing regular updates and the results achieved.
While each business is different, here are some of the successes that our clients have experienced:
Training & Gear Company Case Study
(7-Year Partnership | Social Media + Content + Email + Digital Advertising)
Athenian Marketing partnered with a national training and training gear company for a long-term, seven-year engagement focused on sustainable growth. Our approach centered on building a strong digital foundation first—then layering in advanced strategies as the business evolved.
Approach
Athenian Marketing partnered with a national training and training gear company for a long-term, seven-year engagement focused on sustainable growth. Our approach centered on building a strong digital foundation first—then layering in advanced strategies as the business evolved.
We executed an integrated marketing strategy that combined social media marketing, content marketing, email marketing, and digital advertising to increase visibility, drive course registrations, and scale online gear sales. Every channel worked together to support both short-term conversions and long-term brand growth.
Results at a Glance:
- Website pageviews increased 436% (35,326 → 189,395)
- Online gear sales grew 190% in five years ($40,891 → $118,530)
- 350+ course registrations generated through Google Ads
- Social audience growth across all platforms:
- Facebook: +217%
- Instagram: +297%
- YouTube: +78,957%
- LinkedIn: +1,233%
This long-term partnership showcases how a consistent, data-driven digital marketing strategy can deliver measurable growth, scalable revenue, and sustained brand authority over time.
Regional Landscaping & Lawncare Company Case Study
(Google Ads Strategy | Lead Generation | Ongoing Optimization)
Athenian Marketing partnered with a regional landscaping and lawncare company to generate new, full-service lawncare customers through targeted digital advertising. The primary objective was to attract high-intent prospects actively seeking comprehensive lawncare services—not one-time or mowing-only customers.
Approach
Athenian Marketing built and managed a Google Ads campaign from the ground up, designed to drive qualified leads and measurable business growth.
Our approach included:
- Full Google Ads account setup
- In-depth keyword and key phrase research to identify high-intent search terms
- Development of responsive search and text ads tailored to full-service lawncare needs
- Strategic campaign launch and ongoing performance monitoring
- Continuous optimization, including keyword expansion, negative keyword identification, and bid adjustments
- Ongoing reporting and recommendations to improve lead quality and conversion performance
Every decision was guided by data, with a focus on driving real inquiries from customers actively seeking professional lawncare services.
Results at a Glance:
The campaign delivered strong engagement and qualified lead activity within the target service area:
- 8,947 impressions from high-intent searches
- 389 clicks from prospective customers
- 22 form conversions from users actively seeking a lawncare provider
- 8 phone calls directly attributed to the campaign
Each conversion represented a prospective customer expressing active interest in full-service lawncare, creating immediate opportunities for new business.
This campaign demonstrates the power of a well-structured, continuously optimized Google Ads strategy. By focusing on search intent, service-specific messaging, and ongoing refinement, Athenian Marketing helped the lawncare company attract qualified leads and generate new customer opportunities—turning online searches into real conversations and long-term growth potential.
Southeastern Wisconsin Flooring Company Case Study
(Social Media Marketing | Email Marketing | Content Marketing)
Athenian Marketing partnered with a flooring company in Southeastern Wisconsin to strengthen its digital presence, stay consistently connected with customers, and support long-term business growth. Over the course of a 2½-year relationship, the focus was on building visibility, maintaining regular communication, and reinforcing the company’s reputation through strategic content and email marketing.
Approach
Athenian Marketing executed a consistent, relationship-driven digital marketing strategy designed to support steady growth and brand credibility.
Our work included:
- Social Media Marketing: Ongoing content creation and posting to grow brand awareness and engage local audiences on Facebook, Instagram, and LinkedIn.
- Email Marketing: Monthly email campaigns to stay top-of-mind with customers, promote services, and reinforce trust.
- Content Marketing: Bi-monthly blog posts focused on education, industry insights, and search visibility.
Each channel worked together to support awareness, engagement, and long-term customer relationships.
Results at a Glance:
The strategy delivered measurable engagement and audience growth over the 2½-year partnership:
- Facebook followers: 15% increase
- LinkedIn followers: 56% increase
- Instagram followers: 64% increase
Consistent messaging and valuable content helped the company maintain strong engagement with its audience across all channels.
This partnership highlights how steady, well-executed digital marketing can support meaningful business outcomes over time. Through consistent social media, email communication, and content creation, the flooring company strengthened its brand and customer relationships—ultimately growing to the point of being sold and enabling the original owner to retire.
Rescue Equipment Manufacturer Case Study
(5-Year Partnership | Social Media + Email + Google Ads + Content Marketing)
Athenian Marketing partnered with a specialized rescue equipment manufacturer for a long-term, five-year engagement focused on strengthening digital presence, driving consistent online sales, and building sustainable revenue through owned marketing channels.
Approach
We implemented an integrated strategy designed to support both customer education and conversion:
- Managed and posted to social media channels on a consistent basis
- Drafted and deployed monthly email marketing campaigns
- Built and managed a Google Ads campaign focused on driving store traffic and purchases
- Created Tech Tip videos to educate customers and showcase product expertise
- Maintained ongoing strategic marketing communication and optimization with the client
Each channel was intentionally aligned to support the others—using content to build trust, email to drive repeat purchases, and advertising to capture high-intent buyers.
Results at a Glance:
The long-term, consistent execution delivered measurable growth across multiple areas:
- Revenue Growth from Email Marketing: +619% increase in email-generated revenue over 4 years
- Revenue Growth From Google Ads: +474% increase in email-generated revenue over 5 years
- Social Media Audience Growth (Over 5 Years):
- Facebook: +121% growth
- Instagram: +300% growth
- LinkedIn: +594% growth
- YouTube Subscribers: +242% growth
This five-year partnership demonstrates the power of consistent, strategic digital marketing—especially in specialized industries. By combining social media, email marketing, educational content, and targeted advertising, Athenian Marketing helped the rescue equipment manufacturer grow revenue, strengthen customer relationships, and build long-term digital momentum.
The result is not just increased metrics—but a stronger, more resilient marketing foundation that continues to support business growth year after year.